Start with the reader’s question.
Every article should help readers understand something specific. We separate reported facts, provider claims, clinical evidence, and editorial interpretation.
Show the source.
Prefer primary evidence: public agencies, current clinical guidance, original research, official service records, and attributable interviews. Place sources next to material claims. A company’s outcome statistic remains a company-reported figure unless independent evidence supports a stronger description.
Make review truthful.
Record who reviewed an article, their qualifications and affiliation, the scope of review, and the date. Clinical review is not implied by a named editor or a link to a government website. Articles state when no named clinician has reviewed them.
Give local pages a reason to exist.
Local reporting should add local evidence. Distinguish a service address, a geographic catchment, and virtual eligibility. Do not multiply pages by changing a city name or invent local capacity, cost, or travel claims.
Correct material mistakes.
Substantive corrections should identify the changed claim and the correction date. Review dates must reflect real checks. Email [email protected] with the article URL, the passage in question, and supporting evidence. This address is for corrections and editorial inquiries.
Use respectful images and language.
Do not fabricate patient stories, clinical credentials, quotes, or testimonials. Label conceptual images accurately. Avoid stigmatizing shorthand, treatment guarantees, and sensational depictions of distress.